NOVOSENSE at PCIM Europe 2026: How a Chinese Analog IC Player Is Penetrating AI Data Center Power and Automotive HV Systems

Introduction

In June 2026, PCIM Europe is held in Nuremberg, Germany. Chinese analog IC company NOVOSENSE (ticker 688052 on STAR Market) showcased a full range of chip solutions covering automotive high-voltage systems, white goods, industrial control, and AI data center power supplies. This company, previously known for magnetic sensors and isolation devices, is extending its product line to key areas such as 1200V SiC gate drivers, high-precision current sensing, and smart low-side drivers.

NOVOSENSE’s expansion is not an isolated event. In the global analog chip market, Chinese manufacturers are penetrating from consumer electronics into automotive, industrial, and AI infrastructure. The booth at PCIM Europe serves as a window to observe this trend. This article will analyze NOVOSENSE’s technology roadmap, industrial chain impact, and changes in the competitive landscape.

Background

Founded in 2013, NOVOSENSE focuses on signal chains, isolation, drivers, and sensors. In 2025, revenue was approximately $495 million, with automotive business contributing over 35%, and according to Yole Group data, it ranked fourth globally among magnetic sensor suppliers. In Q1 2026, the company’s revenue reached $168 million, a year-on-year increase of 59.17%.

• At PCIM Europe 2026, NOVOSENSE highlighted:
• Automotive: ASIL D isolated gate driver NSI6911F (for SiC/IGBT), isolated Σ-Δ modulator NSI1306, digital isolator NSI83xx, high output current op amp NSOPA240x.
• White goods/Industrial: integrated pressure sensor NSPGD1M, digital temperature sensor NST1002, integrated current sensor NSM2311, H-bridge motor driver NSD7308/09/05, smart low-side driver NSD5614N/5624.
• AI data center power: isolated dual-channel gate driver NSI6602V (6A/8A), Hall-effect current sensor NSM201x series (2.5A-200A).

These products cover a complete signal chain from low-side to high-side, from signal sensing to power driving.

Deep Analysis

Technology ImpactInvolved Technology Roadmaps: - Isolation Technology: Novosense’s capacitive coupling isolation and magnetic coupling isolation technologies are used for digital isolators and isolated gate drivers. The NSI6911F supports 19A peak drive, 12-bit isolated ADC, CMTI >150kV/μs, and is comparable to similar products from TI and ADI. - SiC/IGBT Drivers: The NSI6911F targets traction inverters, OBC, and DC-DC converters, meeting ASIL D functional safety requirements, and is critical for high-voltage systems in new energy vehicles. - Hall Effect Current Sensing: The NSM201x series covers a 2.5A–200A range with low on-resistance, ±2% accuracy, and is used for overcurrent protection in AI server power supplies. - Smart Low-Side Drivers: The NSD5614N/5624 integrate PWM/SPI control, output parallel capability, and fault diagnosis, suitable for PLC I/O and relays.

Technology Barriers: High-voltage isolation design, high CMTI, low propagation delay, and functional safety certification (ISO 26262 ASIL D) are core barriers. Novosense has established its own IP in these areas.

Supply Chain Impact

• Impact on the Industry Chain:
• Upstream: Novosense mainly uses mature process nodes (BCD, CMOS), and its isolation technology relies on special processes (e.g., SOI or thick oxide layers). On the supply chain side, wafer foundry primarily depends on domestic Chinese foundries such as SMIC and Hua Hong, while packaging and testing cooperate with JCET and TFME.
• Midstream: Novosense’s products directly replace isolation and driver devices from IDMs like TI, ADI, and Infineon. In the AI data center power supply segment, the NSI6602V competes with isolated drivers from PI and Infineon.
• Downstream: Automotive customers include BYD, NIO, etc.; white goods customers include Midea, Gree; industrial customers cover Inovance, Siemens; AI power supply customers include Envicool, Vertiv.

Beneficiaries: Chinese local system manufacturers gain more flexible supply chains and cost advantages. Those at risk include international analog IDMs’ market share in China.

Competitive Landscape

• Direct Competitors:
• Isolation/Drivers: TI (ISO series), ADI (ADuM series, ADuM4122), Infineon (EiceDRIVER), Silicon Labs (now Skyworks).
• Current Sensors: Allegro (ACS series), Melexis, LEM.
• Magnetic Sensors: Honeywell, Toshiba, NXP.

Novosense has entered the top four globally in the magnetic sensor field, but its overall revenue (approximately $500 million) is still far smaller than TI (about $18 billion) or ADI (about $12 billion).Novosense has entered the global top four in the magnetic sensor field, but its overall revenue scale (approximately $500 million) is still far smaller than that of TI (approximately $18 billion) or ADI (approximately $12 billion). However, its product portfolio is comprehensive, and it has localization support and service advantages in the Chinese market.

Market Positioning Strategy: Novosense adopts a "rural surrounding the city" approach—starting with white goods and industrial control, then moving into automotive and AI data centers. In the AI server power supply domain, with strong demand from Chinese data centers, Novosense is expected to achieve growth through rapid response and customer customization.

Regional Implications

• China: Novosense represents the evolution of China's analog chip industry from low-end to high-end. The demand for domestic substitution in automotive and AI power is strong, and policy support (such as "chip self-reliance") and improvements in the local supply chain will accelerate its penetration.
• Europe: PCIM Europe is a top European power electronics exhibition. Novosense's participation indicates its globalization intent. Europe is a strong region for automotive and industry. Novosense may face direct competition from TI and Infineon, but price and localized services could be breakthroughs.
• United States: Export controls on China may restrict Novosense's access to advanced EDA tools or specific IP, but isolation devices and sensors are not strictly limited. US competitors (TI, ADI) will keep an eye on its low-price strategy.
• South Korea/Japan: In automotive and white goods, companies like Japan's Rohm and Renesas, and South Korea's Samsung Electro-Mechanics offer similar products, but Novosense is more cost-competitive.

Investment Perspective

Novosense's 2025 revenue was $495 million, with 59% year-on-year growth in Q1 2026. Its valuation (A-share) corresponds to a P/E ratio of approximately 50–60x. Investor concerns: 1. Market space: The global analog IC market is about $80 billion, with isolation and driver segments around $3–5 billion. Novosense's share is still low. 2. Profitability: Gross margin is about 45%–50%, R&D spending is high (approximately 20% of revenue), and net profit margin is about 15%. 3. Growth drivers: Increasing penetration of new energy vehicles, growth in AI data center capital expenditure, and domestic substitution.

Long-term value depends on whether it can establish a firm foothold in automotive ASIL D and high-reliability AI power.

Long-Term Outlook

In the next three years, Novosense is expected to challenge for the top two in the magnetic sensor market and enter the global top ten in the isolated driver market. In 5–10 years, if it can break through automotive-grade SiC drivers and higher-voltage isolation technology, it may become a "Chinese analog chip giant" that rivals TI and ADI. However, challenges include accelerating technology iteration, price cuts from international giants, and geopolitical risks.

Industry Chain Analysis上游（材料/设备）：纳芯微的产品主要依赖8英寸晶圆，采用0.18μm/0.13μm BCD工艺。其隔离电容采用MIM工艺。光刻胶、特殊气体等由本土供应商提供，部分高端设备依赖进口。

中游（设计/制造）：纳芯微是Fabless，代工厂包括中芯国际（上海）、华虹半导体（无锡）等。封测环节由长电科技、华天科技完成。这种模式轻资产但受制于代工产能波动。

下游（应用/终端）：汽车领域，纳芯微主要供应Tier1和OEM；白电领域，直接供货给美的、格力等；工业控制，通过分销商覆盖；AI数据中心，直接与服务器电源厂商合作。

整个链条中，纳芯微处于技术附加值较高的设计环节，但面临国际IDM的垂直整合竞争。